Project

This program booklet was created for a film screening in partnership with the National Cambodian Heritage Museum at the Chicago Cultural Center. The City of Chicago and the Department of Cultural Affairs and Special Events (DCASE) included this program in their free film, music, and art programming lineup this fall and winter in Chicago.

Summary

I offered my services to the National Cambodian Heritage Museum to create print products, including a program booklet and a bookmark for their upcoming film screening event. The final product was intended to be given to attendees so that they could learn more about the featured films, key speakers, and ongoing projects at the museum.

Client

National Cambodian
Heritage Museum

Roles

Print Design
Copywriting

Info

Facebook
Instagram
Eventbrite

Main Goals

No. 1 Product

To create a program booklet and bookmark for the National Cambodian Heritage Museum's upcoming film screening event that provides attendees with information about the films, key speakers, and ongoing projects at the museum.

No. 2 Awareness

To increase awareness of the National Cambodian Heritage Museum and its mission by providing attendees with a high-quality, informative program booklet that showcases the museum's work and ongoing projects.

No. 3 Experience

To improve the attendee experience at the National Cambodian Heritage Museum's film screening event by providing them with a program booklet that enhances their understanding of the films, speakers, and projects featured at the event.

Process

Throughout the design process, information was gathered, the booklet was designed, edited and proofread, shared for feedback, revised, and its effectiveness was monitored. The resulting booklet effectively communicated information about the event to attendees, increased awareness and visibility for the National Cambodian Heritage Museum.

Visual Identity

It was essential to reflect the museum's brand while incorporating elements unique to the event. A Sans-serif was chosen for the body, ensuring the text was easily read and accessible. The bold red and blue of the museum's logo were used throughout the program booklet to create a sense of continuity and to help tie the different sections of the booklet together.

First Insights

No. 1 Consistency

As multiple organizations were working together for the event, some names, titles, and organizations were not worded correctly throughout.

No. 2 Accuracy

Due to the involvement of multiple speakers in the event, their availability changed, resulting in multiple revisions to the agenda.

No. 3 Additions

Last-minute information, including photos and biographies, was sent after conceptualizing the design.

Experience

① Introduction and Agenda

This section provided an overview of the event and outlined the schedule of activities for attendees to refer to throughout the screening.

② About the NCHM

Attendees gained a better understanding of the National Cambodian Heritage Museum and its mission through the background information provided.

③ Biographies

Brief biographies of the key speakers at the event were included, allowing attendees to learn more about the individuals presenting and their expertise.

④ Call to Action

Attendees were encouraged to support the museum's ongoing projects by making a donation, facilitated by a QR code that they could use to easily make a contribution.

Bookmark

The bookmark was designed to complement the program booklet and could also be used for a book being sold at the event, written by one of the speakers. The design features the museum's logo and a QR code to facilitate donations to the museum.

Results

Event Awareness

Effectively conveying the purpose and objectives of the event to attendees helped to boost awareness and generate interest in the cause.

Institutional Visibility

The program booklet increased the visibility of the National Cambodian Heritage Museum, highlighting its ongoing projects and initiatives.

Donation Potential

By providing attendees with a convenient and accessible way to make contributions, the program booklet had the potential to drive increased support and donations for the museum's work.

Takeaways

No. 1 Time Management

To combat the limited time available for the project, prioritizing the most important information and focusing on creating a high-quality design.

No. 2 Limited Resources

To address the limited resources available for design and production, the team leveraged existing graphics and templates to create the booklet, or worked with a volunteer or freelance designer to produce a high-quality design on a limited budget.

No. 3 Conveying Information Concisely

The information was presented using a variety of visual elements, such as pictures and brief descriptions, and a sans-serif font. This approach engaged the audience and effectively conveyed the point.

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