Project

I was asked to create a social media post for Giving Tuesday.

Summary

My task was to create a social media post for Giving Tuesday on Instagram and Facebook. The goal was to encourage people to donate to the Sailing School. I began by researching what types of posts would resonate with potential donors. I decided to include quotes from students who have been in the program to illustrate how the Sailing School has positively impacted them. I selected or created visual content that supported the message and made the post eye-catching and informative. Finally, I scheduled the post for maximum impact in order to increase donations, raise awareness of the charity or cause, and drive engagement on social media. This project required a creative approach, attention to detail, and effective communication in order to inspire action and make a positive impact.

Client

Columbia Sailing School

Roles

Social Media
Creative Direction
Copywriting

Platforms

Instagram
Facebook

Main Goals

No. 1 Increase Donations

The primary goal of the project is to encourage people to donate The post is designed to be informative and inspirational, motivating potential donors to take action and make a contribution.

No. 2 Awareness

The social media post is intended to educate the audience about the organization's mission, values, and impact, and show donors what they would be contributing to.

No. 3 Drive Engagement

 The post is designed to be eye-catching, informative, and shareable, encouraging people to like, comment, and share the content with their own social networks. The increased engagement can help spread awareness of the cause and inspire others to donate.

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