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Project

This project involved creating promotional material for The Racing Rules of Sailing Seminar, an event in the spring seminar series event hosted by the Sailing School.

Summary

I created promotional material for a spring seminar series hosted by the Sailing School. My responsibility was to design an eye-catching poster that conveyed the seminar's schedule, key speakers, and the benefits of attending. I used images of sailboats and the ocean to evoke a sense of adventure and excitement. I suggested social media posts and email campaigns promote the event further. I aimed to drive attendance and engagement and encourage education through the Sailing School's future endeavors.

Client

Columbia Sailing School

Roles

Print Design
Creative Direction
Social Media
Copywriting

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Main Goals

No. 1 Design

To create an eye-catching poster that conveys the seminar's schedule, key speakers, and benefits of attending.

No. 1 Promote

To increase awareness of the event through social media posts and email campaigns.

No. 1 Drive

To drive attendance and engagement for the Sailing School's continued activities, and its spring and summer sailing season.

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SELECTED WORKS

 ┬ę 2023

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