This project involved creating promotional material for The Racing Rules of Sailing Seminar, an event in the spring seminar series event hosted by the Sailing School.
I created promotional material for a spring seminar series hosted by the Sailing School. My responsibility was to design an eye-catching poster that conveyed the seminar's schedule, key speakers, and the benefits of attending. I used images of sailboats and the ocean to evoke a sense of adventure and excitement. I suggested social media posts and email campaigns promote the event further. I aimed to drive attendance and engagement and encourage education through the Sailing School's future endeavors.
No. 1 Design
To create an eye-catching poster that conveys the seminar's schedule, key speakers, and benefits of attending.
No. 2 Promote
To increase awareness of the event through social media posts and email campaigns.
No. 3 Drive
To drive attendance and engagement for the Sailing School's continued activities, and its spring and summer sailing season.