Project
This project involved creating promotional material for The Racing Rules of Sailing Seminar, an event in the spring seminar series event hosted by the Sailing School.
Summary
I created promotional material for a spring seminar series hosted by the Sailing School. My responsibility was to design an eye-catching poster that conveyed the seminar's schedule, key speakers, and the benefits of attending. I used images of sailboats and the ocean to evoke a sense of adventure and excitement. I suggested social media posts and email campaigns promote the event further. I aimed to drive attendance and engagement and encourage education through the Sailing School's future endeavors.
Client
Columbia Sailing School
Roles
Print Design
Creative Direction
Social Media
Copywriting
Platforms
Main Goals
No. 1 Design
To create an eye-catching poster that conveys the seminar's schedule, key speakers, and benefits of attending.
No. 2 Promote
To increase awareness of the event through social media posts and email campaigns.
No. 3 Drive
To drive attendance and engagement for the Sailing School's continued activities, and its spring and summer sailing season.
SELECTED WORKS
Giving TuesdaySocial Media
As We Race to the ShorePhotography
Classic Cambodian Films ScreeningPrint Design
Nakry NakryPhotography
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